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1 анализ соотношения между затратами на маркетинг и сбытом
Advertising: marketing expense-to-sales analysisУниверсальный русско-английский словарь > анализ соотношения между затратами на маркетинг и сбытом
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2 торговые расходы
1) General subject: trade expenses2) Economy: distribution charges3) Accounting: marketing expense, selling expenses4) Mining: fittage5) Business: business expenses, running expenses -
3 вклад в натуральной форме (ВНФ)
вклад в натуральной форме (ВНФ)
расходный ВНФ поступления в виде ВНФ
Оказываемая Олимпийской организации спонсорская поддержка помимо денежной, а именно в форме товаров, услуг, экспертных знаний и персонала. Товары, услуги или маркетинговые преимущества предоставляются в счет оплаты прав или разрешений на ведение рекламной, пропагандистской, коммерческой деятельности или других связанных с нею прав в дополнение к оплате наличными средствами или вместо них.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
value in kind (VIK) expense VIK
revenue VIK
Provision of any non-monetary contribution of support from a sponsor to an Olympic organization, often in the form of products, services, expertise and personnel deployment. The value of goods or services or marketing advantages to be supplied in return for, or in connection with, any advertising, promotional, commercial or other rights granted or permitted and which are in addition to or in lieu of a cash consideration.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Русско-английский словарь нормативно-технической терминологии > вклад в натуральной форме (ВНФ)
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4 торговые издержки
1) General subject: business expense2) Engineering: costs of marketing3) Economy: business expenditure, business expenditures, business expenses, commercial cost, commercial expenses, merchandising cost, merchandising costs, selling cost, selling costs, selling expenses4) Advertising: sales costs5) Business: sales and distribution expenses, sales expenses, selling overheads6) Investment: trading costs
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